Pay Per Click (PPC) Advertising Service
Pay Per Click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked. There are many benefits to using PPC such as:
- Results are easy to measure and track.
- Works well with various marketing channels.
- Gain valuable insights and data.
- Can work well for new websites.
We have extensive experience in managing PPC campaigns. With our PPC service, we can set up, manage and optimise your PPC campaigns.
OUR PPC SERVICES
Google Ads
Gain increased visibility and more sales through our Google Ads service. Make more sales at a profitable CPA and a reduced Cost-Per-Click. Perfect for every business.
Display Advertising
Strategically advertise your business today to a targetted audience with the use of Google’s advertising network, the GDN and YouTube.
Remarketing
Make use of existing traffic to your website. Remarketing is the process of displaying adverts online to those who have already viewed your website.
Paid Social
Social media has become a new and lucrative channel for many businesses. Reach highly targetted individuals with personalised ads and get them to take action.
How Does PPC Work For Businesses?
PPC Advertising means you only pay when someone clicks on one of your ads. You don’t pay if there are no clicks. It is one of the best advertisement methods available today. When someone searches a keyword on Google they get a list of results on the (SERP) Search Engine Result’s Page. You can choose to display your ad whenever someone types that exact keyword.
PPC is based on a bidding system. Multiple businesses may be bidding on the same keyword. If your competitor is willing to spend more money than you per click then they will be displayed at the top instead of you.
Paid Campaign Analysis & Implementation
If you have an established Google Ads account we can analyse your data to find what performs the best and tailor your campaigns. We can work on changing bidding options, keywords, ad text and more. Our goal is to help drive as many sales as we can.
Conversion Tracking
It is key that you have conversion tracking set up correctly so that you’re tracking the right conversions. If not it can give you skewed figures. We can help set up conversion tracking if it’s set up incorrectly or you want to set it up for the first time.
Our reporting will tell you which keywords are creating sales and which are not. We then focus on the keywords that are performing the best to get you a great (ROI) Return on Investment.
Search Network Advertising
We will monitor your search network ad’s progress. We will adjust bids, keywords and ads to give you the best traffic to your site. We are always focused on getting you more sales.