Evaluating the health of your site’s SEO is a great way to ensure that it’s doing its job. A technical SEO audit is an essential part of this process, since it can help you find and fix any problems that could be holding your website back from reaching its full potential. Here are some of the elements we focus on in our SEO audits:
- Perform a technical SEO audit
- Check for crawlability issues
- Speed & Performance Issues
- Content Performance Review
- Website Structure & Internal Link Audit
- Keyword & Topic Performance Review
- Backlink & Authority Review
- Traffic Analysis & Competitor Review
We’ve cover a lot in our search engine optimisation audits, but let’s take a step back for a moment and look at the big picture. The most important thing to remember about SEO is that it’s not just an isolated project or tool. It’s a process and an approach—one that requires constant vigilance in order to stay ahead of the competition and rank high on search engine result pages (SERPs).
Conducting an SEO audit gives an analysis and prioritisation strategy for your entire SEO campaign.
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SEO Audit Service
An SEO audit allows us to assess the current SEO for your website. In the SEO audit, we find potential issues that hurt your search rankings in Google.
Our SEO audit covers a range of topics which includes:
- Technical SEO issues
- On-page SEO issues
- Potential off-site SEO problems
- User experience issues
- Improvements suggested by the audit
What is an SEO Audit?
An SEO Audit allows us to assess the SEO for your website. In the SEO audit, we can find any issues hindering your SEO and suggest improvements to make. We use a range of tools and resources to take apart your website.
An SEO Audit is comprehensive and covers structural and content components hindering your SEO visibility. It shows you everything that’s going on.
As you may not know about SEO, we make the SEO audit easy to understand. We help you connect the dots on how SEO issues are affecting your online goals.
We include action points in your SEO audit, which are actions that need to be taken to resolve an SEO issue. After completing an extensive list of action points and writing better content, you will see the benefits.
If you have any concerns about any website issues, just let us know beforehand so we can run some testing and resolve the issue.
How Does an SEO Audit Help Your Business
SEO audits are common for businesses who are struggling with their SEO and want a review of their current performance. An SEO audit can help your business if you’re having some popular issues such as:
- Your business has not updated its SEO in years.
- You’re struggling to attract your target audience.
- Your organic traffic is down.
- Your website is not ranking high under key terms.
- Your website is dropping in the search results.
Our SEO audit can help with these issues, answer why they’re happening, and provide you with solutions to correct them. An audit is a perfect way to kick-start your SEO strategy.
What Are the Benefits of an SEO Audit?
✓ Improving website performance
✓ Increased satisfaction of website users
✓ Better positioning of the website in the search engine
✓ Content Optimization
SEO Audit FAQs
SEO Audits can be hugely beneficial. They can identify opportunities to boost the performance of your website, gain insights into your marketing strategy and ultimately result in more sales and leads. You would be surprised by what an audit can reveal, so it is worth considering.
Time can vary between projects. If your website is large, it may take quite a while compared to a website with a handful of pages.
We always recommend that our clients use SemRush and ScreamingFrog. They offer valuable information about your website’s health, performance and more. Using these insights, you can make changes and improve your website.
It will consist of a lot of topics such as keyword performance, crawlability, page speed, on-page analysis, off-page analysis and much more.
This section will help you understand how to evaluate your backlink profile. It can be seen as manipulative and unnatural because it’s easy to see that the website is trying to gain visibility through unbalanced link building. Google should devalue bad links but there is good practice you need to keep in mind when trying to build up the portfolio of your website.
Indexing is the process by which Google and other search engines find, crawl, and store your website’s pages in their databases. We need to see if any pages are ignored by Google when crawling through your content. This will require us to create an indexation report to see what is/isn’t being appropriately indexed.
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