Everything You Need to Know About Ardu Digital
Our name, “Ardú”, is the Irish word for “rise”. We want our clients to elevate their Digital Marketing and rise up the search rankings.
As an Irish business, we wanted to reflect that on our name. Ardú Digital was born from this idea.
We want to help businesses of all sizes understand the significance of digital marketing.
Businesses from various industries can use digital marketing and SEO to increase traffic, leads and revenue. We would be happy to help you drive your sales.
Our News
Our Team
Cian Murphy
Managing Director
Cian has over two decades of experience in Digital Marketing. After specialising in web design during his media studies degree, he entered the e-commerce space and hasn’t looked back. Now he specialises in search marketing.
He’s responsible for communications, onboarding, and specialising in strategy.
Mark Stewart
Operation Manager
Mark graduated with a journalism degree from Griffith College in Dublin in 2009. He joined one of America’s largest independent publishers where he was Head of Customer Engagement and Renewals using e-mail marketing.
Mark is responsible for operations but is heavily involved in Content creation and client project delivery.
Ryan Forde
Digital Marketing Associate
Ryan joined Ardu Digital directly after graduating from MTU in Cork with a degree in creative media design. He’s already created multiple websites and taken on exciting SEO campaigns in e-commerce, green energy and legal.
Ryan has become our design arm of the business while scaling SEO, Meta and Google Ads campaigns.
Aileen Aherne
Accounts Administrator
Aileen graduated with a BSc in Genetics and an MBA in Food Microbiology. She decided to make a career change and now handles all our admin and accounts.
Somchai McCanny
Paid Media Contractor
Somchai has been part of award-winning marketing campaigns during his time in Irish-based agencies. He’s also worked on exciting in-house marketing departments for some of Northern Ireland’s largest businesses.
Our Discussions
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The Ardu Digital Process
Our Steps
Step 1 – Understanding Your Business
During our first conversation, our mission is to get to know you and your business. We want to know why you chose your industry. We want to know why you’re in business and what’s driving you to succeed.
Step 2 – We Talk About Your Customers
If we understand your current customers, we can develop a strategy to get more of them. We’ll look at their demographics, interests, and where they spend most of their time online. Then we can get your ads in front of them.
Step 3 – We Take a Look at Your Competitors
Seeing what top competitors have done to date could save us a lot of time creating a strategy that may not work. Strategies evolve and are never set in stone. Looking at competitors can send us in the right direction from the get-go.
Step 4 – We Discuss Your Marketing Resources
The marketing budget is a massive part of your strategy. That’s something I need to know to craft a strategy. Other resources we’ll speak about are your staffing or external agency support. Depending on your digital assets, we may have to use external developers if we can’t handle something ourselves.
Step 5 – Planning the perfect customer journey.
Many customers believe placing an ad on Google or Facebook will automatically generate sales. This is true, but we need to work out a touch-point analysis for most companies. Touchpoint analysis identifies how often a potential customer has to see your adverts before choosing you over your competitors.
Step 6 – We Prioritise Marketing Strategy Implementation
Digital marketing is exactly what it says on the tin 🙂 It’s any marketing that takes place online. It’s your paid media, website promotion, online reputation management, email marketing and social media marketing.
Time Tracking
Using professional project management tools we track activities for transparency so you get educated as you get results.
Reporting
You get reports on performance through on projects through Lookerstudio & Custom Reporting
30 Day Contracts
We believe in our service so we offer 30 day contracts where you can cancel anytime you like. We just expect payment for hours worked.
Results Focused
We don’t like to just tick boxes and send invoices. We want to ensure your business is growing. We help our clients reach next levels online.