Author: Cian Murphy
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What is Google Ads and How Does it Work?
At its core, Google Ads is an online advertising programme where businesses pay to display adverts to people across the internet. It operates on a Pay-Per-Click (PPC) model. This means you only pay when a user actually interacts with your advert, for example, by clicking through to your website or calling your business. In 2026,…
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How to Install Google Analytics 4 (GA4) Through Google Tag Manager (GTM)
Google Analytics 4 (GA4) is an essential tool for understanding your website traffic, user behaviour, and marketing performance. While there are several ways to install GA4 on your website, using Google Tag Manager (GTM) is widely considered the best practice. GTM allows you to manage all your tracking codes in one place without having to…
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What is ROAS?
If you have ever sat in a meeting and heard someone say “our ROAS is 4.2x” while everyone nodded along, this article is for you. ROAS is one of those terms that gets thrown around in digital marketing without anyone really stopping to explain it. Most of the time, the people using it do not…
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Landing Page Tips: A Complete Guide for Paid Media
Your ads are only as good as the page they send people to. You can have the sharpest ad copy in the world, the tightest audience targeting, and a healthy budget behind it. But if your landing page falls flat, that traffic disappears. The clicks cost you the same. The conversions never arrive. This is…
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Solicitor SEO Guide
For Irish law firms, the High Court of client acquisition is no longer fought on the steps of the Four Courts , it is fought on the first page of Google. When a stressed parent searches “family law solicitor” at 11pm, or an injured worker types “personal injury solicitors Dublin” from a hospital bed, the…
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How SEO & AI Search Work?
For the better part of my career, I’ve viewed the internet through a very specific lens: as a massive, infinite library. And my website? That was my own specialised book I was trying to get more people to view. I was the diligent curator. I filled my room with thousands of documents, and to ensure…
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How to Get Clients as a Contractor
As a contractor, finding new clients is the lifeblood of your business. But how do you stand out in a competitive market? The answer lies in combining tried-and-true strategies with digital tools that amplify your reach. In this blog, we’ll break down actionable steps to help you attract more clients while showcasing how Ardú Digital…