Shopping Ads Performance

shopping ads
ardu digital ireland

Our Shopping Ad Service

Shopping Ads are visual product ads that appear in Google search results, Google Shopping, and across the Google Display Network. They feature images, prices, and product details, giving users a clear idea of what’s on offer before they click. These ads are ideal for eCommerce businesses looking to increase online sales, as they target users who are actively searching for products.

At Ardú Digital, our Shopping Ads services help you maximise the visibility of your products and drive high-quality traffic to your online store, resulting in more sales and higher returns on your ad spend.

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Our Shopping Ad Service:

shopping ads services

1. Google Shopping Ads Setup & Management

We handle the entire process of setting up and managing your Google Shopping Ads. From creating your product feed to ensuring your products are displayed with accurate pricing, descriptions, and images, we make sure your ads are ready to capture attention and drive sales.

2. Product Feed Optimisation

An optimised product feed is critical to the success of your Shopping Ads. We refine your product data, including titles, descriptions, categories, and images, to ensure your products are displayed correctly and ranked highly in Google Shopping results. We also ensure your product feed is updated regularly to reflect changes in inventory or pricing.

3. Bid Management for Maximum ROI

We use a strategic approach to bid management that maximises your return on ad spend (ROAS). By adjusting bids based on product performance, demand, and competition, we ensure that your budget is allocated efficiently to drive the most valuable clicks and conversions.

4.Dynamic Remarketing for Shopping Ads

We implement dynamic remarketing to re-engage users who have previously viewed your products but didn’t complete a purchase. These personalised ads feature the exact products users interacted with, encouraging them to return to your site and complete their transaction.

5. Targeting & Audience Segmentation

We create targeted Shopping Ads campaigns that focus on reaching users based on their shopping behavior, interests, and demographics. By segmenting your audience, we ensure that your ads are shown to the most relevant users, increasing the likelihood of conversion.

6. Shopping Campaign Performance Tracking

We provide detailed performance tracking and analytics, monitoring key metrics such as click-through rates (CTR), conversion rates, and cost-per-click (CPC). Our team continuously optimises your campaign based on these insights to ensure consistent growth and improved ROI.

7. Google Merchant Center Setup & Optimisation

We manage your Google Merchant Center account to ensure all of your product data is up-to-date, accurate, and in compliance with Google’s policies. This includes setting up and managing promotions, ensuring correct product categorisation, and resolving any feed errors.

8. Local Inventory Ads

For businesses with physical stores, we set up Local Inventory Ads to promote products available at nearby locations. These ads show users which items are in stock locally, driving foot traffic to your store and improving in-store sales.

9. Ad Creative & Copywriting

We craft compelling, SEO-optimised product titles and descriptions that help your products stand out in Shopping Ads. With clear, persuasive copy and high-quality images, your products are more likely to attract clicks and convert.

10. Shopping Ads for Multi-Channel Campaigns

We integrate Shopping Ads into broader multi-channel campaigns, ensuring your products are visible across Google Shopping, YouTube, and social media platforms like Facebook and Instagram. This cross-platform approach increases exposure and drives consistent traffic to your online store.

seo in ireland

Real Results, Backed by Data

Our SEO audits have delivered measurable results for clients, including:

20% increase in organic traffic within 3 months.
946% improvement in the amount of keywords a website ranked for.
30% faster page load times after resolving technical issues.  

Rated 4.9/5 Stars on Google Reviews ⭐⭐⭐⭐⭐

Why SEO Matters for Your Business

digital marketing for business

SEO is more than just rankings, it’s about building long-term, sustainable growth for your business. Here’s how it helps:

  • Drives organic traffic from customers searching for your products or services.
  • Improves your website’s visibility and credibility.
  • Reduces reliance on paid advertising for lead generation.
  • Positions your brand as an authority in your industry.

Our PPC Services

Campaign Management
Keyword Research
Ad Copy Performance
Ad Creative
Metrics Explained
Audience Targetting
Ad Extensions
Remarketing
Shopping Ads
Local Campaigns
Landing Page Optimisation
Bing Ads

Common Shopping Ad FAQ’s

Lets Work Together

Increase your organic traffic online today with our range of SEO Services.