Ad Extensions with Ardú Digital

Ad Extensions

At Ardú Digital, we provide comprehensive Ad Extensions services that enhance your pay-per-click (PPC) ads, making them more engaging and informative. Ad extensions add extra information to your standard text ads, such as contact details, additional links, product prices, and more, helping to improve your ad’s visibility and click-through rates (CTR). By implementing the right extensions, you can increase engagement and conversions while providing users with more reasons to click on your ad.

We help businesses optimise their PPC campaigns with tailored ad extensions that align with their goals, whether they’re aiming to drive calls, increase website traffic, or promote specific products.

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Our Ad Extension Service

Ad Extensions are additional pieces of information that you can add to your PPC ads on platforms like Google Ads and Bing Ads. These extensions enhance your ads by providing users with more details and ways to interact with your business, such as calling you directly, visiting specific pages on your website, or viewing product prices. By using ad extensions, businesses can improve their ad visibility, increase click-through rates (CTR), and drive more conversions.

At Ardú Digital, our Ad Extensions services help businesses leverage these powerful tools to create more effective, high-performing ad campaigns.

Meet Your PPC Consultant

At Ardú Digital, we believe SEO success starts with expertise. Led by Cian Murphy, who has years of experience in search engine optimisation, our consultancy services combine technical knowledge with a deep understanding of the Irish market.

From helping small businesses achieve their first-page rankings to working with established brands on scaling organic growth, we’ve helped clients across industries such as e-commerce, legal, and healthcare succeed online.

Ad Extension Service:

1. Sitelink Extensions

We add sitelink extensions to your ads, allowing users to click on additional links to different pages on your website. This extension helps promote key products, services, or landing pages, offering users multiple entry points to engage with your business.

2. Call Extensions

With call extensions, we make it easy for users to contact your business directly from the ad. By displaying your phone number in your ad, potential customers can quickly reach out, increasing phone inquiries and leads.

3. Location Extensions

We use location extensions to show your business’s address, phone number, and a link to Google Maps directly in the ad. This is especially useful for local businesses, as it helps users find and visit your physical location easily.

4. Callout Extensions

Our team adds callout extensions to highlight additional selling points or unique offers, such as “Free Shipping” or “24/7 Support.” These brief snippets give users more reasons to click on your ad by showcasing your business’s value propositions.

5. Structured Snippet Extensions

We implement structured snippets to showcase specific aspects of your products or services, such as product categories, features, or service types. This helps users quickly understand what your business offers and whether it aligns with their needs.

6. Price Extensions

We add price extensions to display the prices of your products or services directly in the ad. This gives users transparency and encourages clicks from those who are already interested in purchasing, leading to higher-quality traffic.

7. App Extensions

For businesses with mobile apps, we include app extensions in your ads, allowing users to download your app directly from the ad. This extension is ideal for driving app downloads and increasing mobile engagement.

8. Promotion Extensions

We use promotion extensions to highlight special offers, discounts, or sales, making it easy for users to take advantage of time-sensitive promotions. This extension helps boost clicks and conversions during promotional periods.

9. Affiliate Location Extensions

If your products are sold through third-party retailers, we implement affiliate location extensions to show users nearby locations where they can purchase your products. This helps drive in-store sales and increases visibility for your products.

10. Lead Form Extensions

For businesses focused on lead generation, we use lead form extensions to allow users to fill out forms directly from the ad. This simplifies the process of collecting leads and makes it easy for users to submit their information without leaving the search results page.

Real Results, Backed by Data

Our SEO audits have delivered measurable results for clients, including:

20% increase in organic traffic within 3 months.
946% improvement in the amount of keywords a website ranked for.
30% faster page load times after resolving technical issues.

Rated 4.9/5 Stars on Google Reviews ⭐⭐⭐⭐⭐

Why SEO Matters for Your Business

SEO is more than just rankings, it’s about building long-term, sustainable growth for your business. Here’s how it helps:

Drives organic traffic from customers searching for your products or services.
Improves your website’s visibility and credibility.
Reduces reliance on paid advertising for lead generation.
Positions your brand as an authority in your industry.

Our PPC Services

Campaign Management

Keyword Research

Ad Copy Performance

Ad Creative

Metrics Explained

Audience Targetting

Ad Extensions

Remarketing

Shopping Ads

Local Campaigns

Landing Page Optimisation

Bing Ads

Common Ad Extension FAQ’s

How do ad extensions help improve my PPC campaign performance?

Ad extensions make your ads more visible and informative by adding extra details, such as additional links, phone numbers, or promotions. This improves your ad’s relevance and provides users with more reasons to click, leading to higher click-through rates (CTR) and better overall campaign performance.

Can ad extensions help increase conversions?

Yes, ad extensions provide users with more options to interact with your business, such as visiting specific landing pages or calling directly from the ad. This improves the user experience and often leads to higher conversion rates as users are more likely to take the desired action.

How does Ardú Digital optimise ad extensions for my campaigns?

At Ardú Digital, we carefully select and implement the right ad extensions based on your business goals and campaign objectives. We continuously monitor their performance, making data-driven adjustments to ensure the extensions improve your click-through rates (CTR) and conversions, driving the best possible results for your campaigns.

Which ad extensions are best for my business?

The best ad extensions depend on your business goals. For example, if you want to drive more phone calls, call extensions are ideal. If you’re promoting specific products or services, sitelink or price extensions might be the best choice. At Ardú Digital, we tailor the extensions to meet your specific objectives.

Will ad extensions increase my ad costs?

No, using ad extensions doesn’t increase the cost of your ads. You still only pay when someone clicks on your ad. However, ad extensions can improve your ad quality score, which may result in lower cost-per-click (CPC) and better ad positioning.

Can I use multiple ad extensions in the same ad?

Yes, you can use multiple ad extensions in the same ad. For example, you might include sitelink extensions, call extensions, and callout extensions all in one ad. This provides users with more options to interact with your business and can significantly improve your ad’s performance.

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