Video SEO with Ardú Digital

Video SEO Services

At Ardú Digital, we provide specialised Video SEO services designed to improve the visibility and ranking of your video content on platforms like YouTube, Google, and social media. With the growing importance of video in digital marketing, optimising your video content for search engines is crucial to ensuring it reaches your target audience.

Our Video SEO services focus on optimising every aspect of your video, including titles, descriptions, tags, and video structure, to help your content rank higher in search results, increase engagement, and drive more views. Whether you’re looking to boost your YouTube channel or get more traffic from video search results, we have the expertise to make it happen.

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Our Video SEO Service

Video content is rapidly becoming a dominant force in digital marketing. However, simply creating videos isn’t enough—if your content isn’t optimised for search engines, it may go unnoticed by your target audience. Video SEO is crucial for improving the discoverability of your videos, ensuring they rank for relevant keywords and reach the right viewers.

Optimising your video content also increases engagement metrics such as watch time, likes, and shares, which are critical for boosting your rankings on platforms like YouTube and Google. At Ardú Digital, we specialise in optimising your video content to drive more traffic, increase views, and help you achieve higher visibility in search results.

Meet Your Video SEO Consultant

At Ardú Digital, we believe SEO success starts with expertise. Led by Cian Murphy, who has years of experience in search engine optimisation, our consultancy services combine technical knowledge with a deep understanding of the Irish market.

From helping small businesses achieve their first-page rankings to working with established brands on scaling organic growth, we’ve helped clients across industries such as e-commerce, legal, and healthcare succeed online.

Our Video SEO Service:

1. Keyword Research & Video Optimisation

We conduct in-depth keyword research to identify the search terms your target audience is using. We then optimise your video titles, descriptions, tags, and transcripts to ensure your content ranks for relevant keywords, increasing its discoverability.

2. Video Metadata Optimisation

We optimise your video’s metadata (titles, descriptions, and tags) to help search engines understand the content of your video. Well-optimised metadata helps your video rank higher on YouTube, Google, and other search engines, driving more organic traffic.

3. Transcripts & Captions

Adding transcripts and closed captions to your videos improves accessibility and SEO. Search engines can index the text from transcripts, giving your video a better chance of ranking for relevant queries. Captions also enhance user experience and keep viewers engaged longer.

4. Thumbnail Optimisation

Your video’s thumbnail is the first thing viewers see, and it has a significant impact on your click-through rate (CTR). We create engaging, eye-catching thumbnails that encourage users to click on your video, boosting both views and rankings.

5. Optimising Video Engagement

Search engines reward videos that keep viewers engaged. We help you structure your content to improve watch time, increase likes, comments, shares, and encourage subscriptions. These engagement metrics directly influence how well your video ranks.

6. YouTube Channel Optimisation

We optimise your entire YouTube channel to improve overall performance. This includes organising playlists, updating channel descriptions, and ensuring your channel branding is consistent. A well-optimised channel boosts the visibility of all your videos.

7. Video Distribution & Promotion

In addition to optimising your video content, we help distribute and promote your videos across different platforms to increase reach. By sharing your videos on social media, embedding them in blogs, and promoting them through email campaigns, we help you get more eyes on your content.

8. Analytics & Reporting

We provide detailed reports on your video’s performance, tracking key metrics such as views, watch time, engagement, and rankings. Our data-driven approach helps you understand what’s working and where improvements can be made for continued success.

Real Results, Backed by Data

Our SEO audits have delivered measurable results for clients, including:

20% increase in organic traffic within 3 months.
946% improvement in the amount of keywords a website ranked for.
30% faster page load times after resolving technical issues.

Rated 4.9/5 Stars on Google Reviews ⭐⭐⭐⭐⭐

Why SEO Matters for Your Business

SEO is more than just rankings, it’s about building long-term, sustainable growth for your business. Here’s how it helps:

Drives organic traffic from customers searching for your products or services.
Improves your website’s visibility and credibility.
Reduces reliance on paid advertising for lead generation.
Positions your brand as an authority in your industry.

Our SEO Services

SEO Audits

Keyword Research

Competitor Research

On-Page SEO

Digital PR

Technical SEO

Topical Authority Building

E-E-A-T

Algorithm & Core Updates

Local SEO

Video SEO

Website Migration

Youtube SEO

Social SEO

SEO Copywriting

Common Video SEO FAQ’s

How does Video SEO differ from regular SEO?

Video SEO focuses specifically on optimising video content for search engines, while regular SEO is focused on optimising text-based content. Video SEO includes optimising titles, descriptions, tags, and transcripts to improve a video’s ranking on platforms like YouTube and Google. Both share the goal of increasing visibility, but the techniques differ due to the unique nature of video content.

Do I need captions or transcripts for Video SEO?

Yes, captions and transcripts play a vital role in Video SEO. They provide search engines with additional text content to index, which improves your chances of ranking for relevant keywords. Additionally, captions make your videos more accessible, which can increase engagement and watch time—key factors in improving video rankings.

How can Video SEO help e-commerce businesses?

For e-commerce businesses, Video SEO can help boost product visibility by improving the rankings of product demos, tutorials, and reviews. Optimised videos can attract potential customers searching for product information, increasing traffic to your website and boosting conversions. Video content also helps build trust with viewers, making them more likely to make a purchase.

How does Video SEO help my business?

Video SEO helps your business by increasing the visibility of your video content, which in turn drives more traffic to your website or product pages. By optimising your videos for relevant search terms, you can attract a more targeted audience, improve engagement, and convert viewers into customers. For businesses that rely on video marketing, Video SEO is essential for maximising reach and impact.

What platforms benefit from Video SEO?

Video SEO is beneficial for multiple platforms, including YouTube, Google, Tiktok, and social media platforms like Facebook and Instagram. Each platform has its own ranking algorithms, and optimising your videos ensures they are discoverable and rank well, driving more views and engagement.

How can Video SEO help with content planning?

Video SEO can play a crucial role in your content planning by identifying the most relevant and high-traffic keywords that your target audience is searching for. By conducting keyword research as part of your video SEO strategy, you can create videos that directly address the topics and questions people are actively seeking answers to. This ensures that your video content is aligned with user intent, increases its chances of ranking well in search results, and helps you stay ahead of trends in your industry. At Ardú Digital, we incorporate keyword and topic research into our Video SEO services, helping you plan a content calendar that maximises visibility and engagement.

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